A Beginner-Friendly Guide to Boosting Your Store’s Visibility (and Your Pizza Sales)
In the world of convenience stores, visibility matters. When people search for “pizza near me” or “food near me,” you want your store to show up—and look good. That’s where your Google Business Profile (formerly called Google My Business) comes in.
At TBHC Delivers®, we work with thousands of store owners who are doing amazing things with their Hunt Brothers® Pizza programs—but many of them are missing this simple, free tool that helps customers find their store, see their food offerings, and come through the door.
If you’ve never set up your profile—or haven’t touched it in years—this post is for you.
What Is a Google Business Profile?
Your Google Business Profile is the info box that shows up when someone searches your store or looks it up on Google Maps. It acts as your digital storefront—and it’s often the first impression potential customers will have of your business.
Your profile includes:
- Store name, address, and phone number
- Business hours and holiday updates
- Photos of your store, menu items, and products
- Customer reviews and responses
- Links to your website or social media
- And even featured updates or promos
Keeping this info complete and current builds trust and helps your store show up when people search for “pizza near me,” “food near me,” or even just “convenience store.”
Why It Matters for C-Store Foodservice
Think of your profile as a 24/7 employee working behind the scenes. It’s one of the easiest ways to promote your Hunt Brothers Pizza program to new and existing customers.
Here’s why it makes a difference:
- It drives traffic. People are more likely to visit a store they can find and read about online.
- It boosts food sales. Mentioning pizza, wings, and grab-and-go items helps you show up in more searches.
- It builds trust. A complete profile with good photos and reviews tells customers you’re legit.
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It’s free. There’s no cost to set it up, and no ad budget required to start seeing results.
If your profile isn’t working for you, it might be working for someone else—your competition
Step-by-Step: How to Claim or Create Your Profile
Setting up your profile only takes a few minutes, and it’s well worth the time.
Here’s how to get started:
- Go to google.com/business
- Click “Manage now” and log in using a Google account.
- Search for your store’s name and address.
- If your business is already listed, follow the steps to claim it.
- If not, click to create a new listing.
- Google will ask to verify your business. Usually, they send a postcard with a code to your physical store.
- Once verified, you’ll have full access to your listing.
From there, it’s just about keeping things up to date and making your store look as good online as it does in person.
What to Include in Your Profile
A great profile makes it easy for people to find you, learn about you, and feel confident walking through your doors.
1. Start with the basics
- Store Name: Use your real, everyday store name—not a nickname or all caps.
- Address: Make sure this matches your physical signage.
- Phone Number: Use a direct line to the store, not a corporate office.
- Business Hours: Include regular and holiday hours so customers know when you’re open
2. Add your foodservice details
- Choose a business category like “Pizza Restaurant” or “Convenience Store”.
- In the services or description, list items like Hunt Brothers® Pizza, wings, WingBites®, and grab-and-go meals.
- Mention combo meals, hot pizzas, and any seasonal menu options.
3. Show it off with photos
- Post pictures of your Pizza Shoppe, your warmers, and your menu board.
- Take photos during clean, well-lit times of day.
- Update your images every couple of months so it always looks fresh.
4. Engage with customers
- Ask happy customers to leave reviews.
- Respond to reviews—especially if they’re negative, so others see you’re listening
- Use the Q&A feature to answer common questions (“Do you serve pizza all day?”).
Smart Tips to Boost Visibility
Once your profile is live, keep it active. Google rewards listings that get attention and updates.
Here are a few easy ways to stay visible:
- Add weekly posts about your pizza offerings, lunch combos, or new items.
- Share limited time offers like specials on WingBites or combo meals.
- Use keywords in your updates like:
- “Fresh pizza near me”
- “Hot grab-and-go lunch”
- “Convenience store food specials”
- Use POP signage in-store that matches your Google posts to keep the messaging consistent.
Even a few small tweaks each week can help you show up higher in search results.
Common Questions from Store Owners
Q: Do I need a website to get started?
A: Nope! A Google Business Profile works with or without a website. You can link your Facebook page or just leave it blank.
Q: Can I update it from my phone?
A: Yes! Download the Google Maps or Google Search app, log in, and you can manage everything from your smartphone.
Q: What if I don’t have time to update it every week?
A: Just start by claiming your listing and filling in the basics. Even if you update once a month, you’re still ahead.
Let Us Help You Get Found
A great Google Business Profile helps your store show up, stand out, and bring in more customers. It’s one of the easiest and most effective ways to grow your Hunt Brothers Pizza sales—especially in a competitive market.
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TBHC Delivers
TBHC Delivers is the largest distributor of Hunt Brothers Pizza; we are our own business and brand. We own our trucks and follow, believe and deliver on all Hunt Brothers Pizza’s visions. TBHC Delivers builds upon the high-quality product of Hunt Brothers Pizza with value-add customer service like our 15-Point Promise.