Rise & Sell: How Breakfast Pizza Can Boost Your Sales All Day.

Tap into the Breakfast Rush and Beyond with a Profitable, Easy-to-Serve Menu Favorite

Offer your customers the perfect grab-and-go option that keeps them coming back—and keeps your sales growing.

The breakfast rush is one of the busiest times for convenience stores, with 29% of all C-store traffic happening in the morning. Customers are looking for a fast, hot, and satisfying meal they can grab on the go. That’s where Breakfast Pizza comes in—it’s easy to make, highly profitable, and exactly what your customers are looking for.

At TBHC Delivers®, we help store owners like you make the most of every daypart, and breakfast is no exception. Whether your store already has a breakfast program or you’re looking to expand your offerings, Breakfast Pizza is a smart and easy way to boost morning sales.

 

Why Sell Breakfast Pizza?

Breakfast isn’t just the most important meal of the day—it’s one of the fastest-growing food segments. Customers are looking for convenient, protein-packed options, and Breakfast Pizza checks all the boxes.

Here’s why it belongs in your pizza lineup:

The Morning Rush = Big Sales

Nearly one-third of c-store traffic happens in the morning, making breakfast a prime opportunity to increase revenue. With customers hurrying to work or school, having a hot, ready-to-go option like Breakfast Pizza can turn that high foot traffic into higher sales per visit.

Customers Want It

A whopping 45% of consumers say they’re interested in eating pizza for breakfast. It’s a familiar, comforting meal that customers already love, and when combined with classic breakfast flavors like eggs, bacon, and sausage, it becomes an easy choice for busy mornings.

Quick Grab-and-Go Appeal

Breakfast Pizza is perfect for commuters, students, and shift workers who need something fast, hot, and easy to eat on the move. Unlike traditional breakfast sandwiches or burritos, a Hunk-A-Breakfast® is simple to carry, doesn’t require extra packaging, and pairs perfectly with coffee or juice.

All-Day Demand

Breakfast isn’t just for the morning anymore—72% of adults look for breakfast menu items all day long. Customers grabbing dinner or a late-night snack may crave breakfast flavors, making Breakfast Pizza a smart choice to keep in the warmer beyond the AM rush.

 

Who is Buying Breakfast Pizza?

Knowing who your customers are makes selling the right products at the right time easier. Here’s who’s grabbing Breakfast Pizza:

Morning Commuters

People on their way to work need a quick, no-mess breakfast option. Breakfast Pizza pairs perfectly with coffee or juice for a complete meal.

Shift Workers

Many factory and healthcare workers finish their shifts early in the morning or late at night. Having hot Breakfast Hunks available during shift changes helps capture sales from this crowd.

Students & Young Adults

College students and young professionals often look for affordable, filling breakfast options. Breakfast Pizza fits the bill with protein-rich toppings and a familiar, satisfying flavor.

Late-Night Customers

The “Breakfast for Dinner” trend is growing, and C-stores can capitalize by offering whole Breakfast Pizzas for evening or late-night customers.

 

How to Market Breakfast Pizza for Maximum Sales

Now that Breakfast Pizza is on your menu, the key to selling more is making sure customers see it and want it. Here’s how to turn it into a bestseller:

Stock the Warmer at Peak Times.

• Keep Hunks of Breakfast Pizza fresh and visible in the warmer from early morning through mid-morning to catch commuter traffic.
• Keep warmers stocked during shift changes if your store is near a factory, warehouse, or hospital.

Use Point-of-Purchase (POP) Materials to Capture Attention.

• Our Breakfast Pizza POP materials help drive impulse purchases (and they’re available to you at no cost in our Pizza Portal!).
• Place signage near the coffee station, warmers, and register to remind customers of the perfect pairing.
• Train your employees to mention Breakfast Pizza when customers order coffee or other breakfast items. Use simple phrases like:
  • “Would you like to add a Breakfast Hunk with that coffee?”
  • “Grab a hot Hunk—it’s perfect for the road!”

Encourage Trial with Free Samples.

• Offer small samples during peak morning hours to introduce your new and return customers to the product.
• A quick taste can lead to an impulse purchase and create repeat buyers!

Bundle & Promote Combos.

• Offer a Hunk-A-Breakfast + Coffee Combo for an easy morning upsell.

 

Boost Sales Beyond Breakfast

Breakfast Pizza doesn’t have to be limited to the morning. With 72% of customers looking for breakfast foods all day, here are a few ways to keep sales going beyond the AM rush:

Offer Whole Pizzas for Takeout

Customers grabbing dinner may add a Breakfast Pizza to their order for the next morning.

Promote this as a “Buy One for Now, One for Later” deal.

Target Night Shift Workers

Many night shift employees look for breakfast when finishing work in the evening or early morning.

Use custom POP signage to highlight “Breakfast for Dinner” options.

Customize to Customer Preferences

Place hot sauce or additional toppings near the Pizza Shoppe so customers can create their perfect hunk.

Or add a jalapeño option to the warmer to cater to customers who like the extra heat.

 

Breakfast Pizza: A High-Profit, Low-Effort Solution

Adding Breakfast Pizza to your store’s offerings is an easy way to increase sales, serve more customers, and maximize your Pizza Shoppe investment. It’s a low-labor, high-margin product that requires minimal prep—just spray, season, and bake!

 

Ready to add Breakfast Pizza to your Pizza Shoppe lineup?

Talk to your TBHC Delivers Account Manager today to start driving more sales in the morning—and beyond!