Stores are always looking for ways to expand their customer base, increase revenue, and stay ahead of the competition. One effective way to do this is by offering limited time offers (LTOs) on your food items, particularly Hunt Brothers® Pizza products. By introducing LTOs, you can attract more customers and increase your profits, making it a win-win situation for your business.
LTOs are an excellent way to optimize your grab-and-go program and generate buzz around your brand. These creative menu additions can ensure your customers keep coming back for more. Let’s discuss how you can use LTOs to increase sales and explore some tactics for optimizing your Hunt Brothers Pizza LTOs.
1.) Create a Sense of Urgency
LTOs are a powerful tool for creating a sense of urgency. When customers see an LTO, they know they have a limited amount of time to decide and act, creating a feeling of scarcity and exclusivity, appealing to customers who want to feel like they’re getting a special deal.
- To create a sense of urgency for your LTOs, use eye-catching signage and box top stickers highlighting the product’s limited availability.
- Whole Pizza orders can be a great addition to selling your LTO.
2.) Offer a Point of Differentiation
LTOs set your store apart from competitors and encourage customers to try something new. By offering unique and innovative pizza toppings or flavors, you attract new customers and increase sales from existing customers wanting to try new flavors.
- Hunt Brothers Pizza will offer three LTOS in 2024! Ask your Account Manager (AM) for more information so you don’t miss out on this revenue-boosting opportunity.
3.) Keep Your LTO Products Fresh and Accessible
During peak hours, when customers are in a hurry and looking for quick and easy meal options, keep your LTO pizza available to help increase sales and customer satisfaction. Maintaining consistent hold times for all products is also crucial to keeping customers happy and ensuring the freshness and quality they crave.
- Check the temperature of the warmer (175 degrees) regularly to ensure that the pizza is always at the right temperature.
- Remember to hold grab-and-go items for 45 minutes and whole pizzas for 60 minutes.
- LTOs like our Buffalo Chicken Pizza come with the toppings on the pizza and can be a great way to increase revenue and minimize labor costs. Bake an additional LTO pizza with your daily lineup of Hunks and create variety for consumers.
4.) Foster Customer Loyalty
Introducing new LTOs demonstrates a commitment to innovation and customer satisfaction, which increases loyalty and repeat business. Additionally, LTOs can be used to gather customer feedback and insights into their preferences and behaviors. This information can be used to refine your offerings and improve your operations to meet your customers’ needs better.
- Download free Hunt Brothers Pizza Sales Tracking sheets from the Pizza Portal to keep track of your LTO sales!
Check out our latest video to learn more marketing tips to promote your LTOs!
5.) Promote Your LTOs
Promotion is key to the success of your LTOs. Use social media, in-store signage, and other marketing channels to promote your limited time offers. Make sure to highlight the unique features of your LTOs, which will help generate excitement and anticipation among your customers.
- By promoting limited time offers, businesses can tap into customers’ fear of missing out (FOMO) and encourage them to take action before it’s too late.
- Check out the Pizza Portal for the latest LTO social media resources.
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TBHC Delivers®
TBHC Delivers is the largest distributor of Hunt Brothers Pizza; we are our own business and brand. We own our trucks and follow, believe and deliver on all Hunt Brothers Pizza’s visions. TBHC Delivers builds upon the high-quality product of Hunt Brothers Pizza with value-add customer service like our 15-Point Promise.