Maximizing Engagement: Best Social Media Practices for Your Business

by | Mar 7, 2024 | Marketing & Promotions

In the current digital landscape, social media is vital in helping businesses connect with their desired audience. Convenience stores can significantly improve engagement and profits by leveraging social media platforms. Let’s explore the popular platforms available and best practices for posting content on social media.  

“It’s no secret that convenience retailers need to be on social media. After all, it’s one of the most effective ways to reach a wide swath of consumers.” – CSNews 

Social Media

Social media has revolutionized the way businesses interact with their audience. Businesses can easily create a page or profile, share offers, events, photos, and videos, and engage with their audience through comments and messages. And the best part? It’s a cost-effective marketing strategy to boost your brand and attract more customers. 

Here are some of the most popular social media platforms: 

  1. Facebook: With a whopping 3.05 billion monthly active users, Facebook is still the most popular platform.

Did you know that over 2.09 billion users log in to Facebook each day? Which is a 5% increase since 2023! Hootsuite 

  1. Instagram: Instagram is known for its visual content and is the “preferred platform of social media users aged 16-34” (Hootsuite). 
  1. X, formerly Twitter: According to Hootsuite, 89% of people use X to find new products, and it is popular for its short-form content. 

Did you know that X usage is growing 30% faster than Instagram among Gen Z? - Hootsuite 

  1. YouTube: When it comes to video content, YouTube is the go-to platform. Unsurprisingly, it gets 14.3 billion monthly visits, more than Facebook, Wikipedia, Amazon, and Instagram combined! (Hootsuite)

In the U.S., 62% of users access YouTube daily! - Hootsuite 

Key Tips When Posting on Social Media

Posting on social media is simple!  

  • Quality content: Use high-quality images and videos that are visually appealing and engaging. Make sure to proofread your text for spelling and grammatical errors.

    Are you looking for eye-catching images to spruce up your social media posts? Look no further than the 
    Hunt Brothers® Pizza portal! Download high-quality product images to create posts and promote your Hunt Brothers Pizza products.

  • Relatable content: Relatability is crucial! Your audience is more likely to engage with posts if they can relate to them personally. Put yourself in their shoes and create content that resonates with their pain points and provides solutions to their problems. Whether it’s a funny meme or behind-the-scenes footage, entertaining your audience is a great way to connect with them and build a loyal following. 

Did you know relatable content can be as simple as feeling hungry, thirsty, or needing fuel? But it can also be much deeper, like the warm and fuzzy feeling you get when your favorite cashier greets you by name. (CSNews).  

  • Engage with your audience: Social media is a two-way street. Engage with your audience by responding to comments, answering questions, and thanking them for their support to help boost engagement.  
  • Hashtags: Research and use relevant hashtags to reach a wider audience. 
  • Post Frequently: Regularly posting on social media platforms helps you remain in your followers’ minds and builds brand recognition.  
  •  Regardless of the platform, consistency is key! 

Social media algorithms favor accounts that post consistently and engage with their audience. The more you post, the more likely your post will be seen by your followers and potential customers. 

And what about timing? Did you know the most effective time to post on social media is noon EST on Mondays? According to Hootsuite, this is the best time to maximize engagement.  Check out Hootsuite’s article on the Best Time to Post on Social Media in 2024 for more information! 

Social media has become crucial for businesses to connect with customers, promote products and services, and increase visibility. Utilizing social media and crafting engaging messages, businesses can drive engagement, build brand awareness, and boost profits.  

Are you looking to learn more about how your business can use social media to attract and retain customers? Explore our blog, “The Importance of Establishing a Digital Footprint .” 

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TBHC Delivers®

TBHC Delivers is the largest distributor of Hunt Brothers Pizza; we are our own business and brand. We own our trucks and follow, believe and deliver on all Hunt Brothers Pizza’s visions. TBHC Delivers builds upon the high-quality product of Hunt Brothers Pizza with value-add customer service like our 15-Point Promise.