Optimizing Convenience: Strategies for a Successful Grab-and-Go Program

by | Dec 13, 2023 | Marketing & Promotions, Operations, Sales

Convenience stores have been implementing grab-and-go programs with increasing frequency over the past few years. These programs have become popular with customers due to their quick and convenient nature, providing a simple solution to those pressed for time and needing a quick bite on the go. Let’s explore the importance of grab-and-go programs, their advantages, the types of food items that work best, and how to operate and market these programs effectively.  

A Must-Have for Convenience

In today’s fast-paced world, people are constantly on the move and often don’t have enough time to sit down for a meal. Grab-and-go programs have become increasingly essential in convenience stores. People want access to delicious food and beverages on the go, which saves them time. According to Convenience Store News, grab-and-go options will continue driving sales in 2024. Convenience stores must offer grab-and-go programs to attract more customers and maximize revenue. Providing a quick and hassle-free solution, convenience stores can establish themselves as the perfect go-to destination for busy individuals. 

Boost Customer Satisfaction and Revenue

Grab-and-go programs are a great way to provide convenience to customers and increase foot traffic and revenue. By offering various food and drink options, stores can attract more customers and encourage them to make additional purchases. This strategy can be beneficial during peak hours when customers are in a hurry and looking for a quick and easy solution. Grab-and-go programs help convenience stores differentiate themselves from their competitors and establish a unique selling proposition. Offering a wide range of high-quality, fresh, and delicious food options, stores can set themselves apart from other convenience stores that may only provide pre-packaged snacks and drinks. 

The Right Food Options

When it comes to grab-and-go programs, it is essential to offer quick food options that appeal to a wide range of customers. For example, Hunt Brothers® Pizzaoffers many grab-and-go options to partners, including the popular and unique Hunk A Pizza®,Wings, and WingBites®. Choosing the right food items can make all the difference. By considering your target audience’s tastes and preferences, you can select options that will catch their eye and keep them coming back for more.  

Increase your business profits while keeping your customers! Check out our blog “Maximize Your Business Profits with a Winning Menu.” 

Optimize Operations for Success

A grab-and-go program can be an effective strategy to attract customers and boost sales. It’s important to ensure that customers clearly understand what you’re offering and where to find it in the store. Organize your products to allow shoppers to locate what they need quickly and easily, allowing them to leave the store without any hassle. Proper product placement and organization can go a long way in enhancing the customer experience.  

Did you know that convenience stores are known for their unmatched transaction speed? On average, a customer only takes 3 to 4 minutes to walk into the store, purchase an item and walk out! (NACS) 

To optimize the operations of your grab-and-go program, consider the following tips: 

  1. Place your warmer near the checkout area to increase impulse purchases.
  2. Keep a well-stocked inventory to satisfy customers and encourage repeat business.
  3. Remember to check in frequently with vendors.
  4. Keep track of equipment cleaning and maintenance schedules. 
  5. Offer a diverse menu while maintaining product freshness to satisfy customers all day.

Get our free eBook, “Unlocking the Potential of Customer Loyalty to Boost Profits,” for more tips and strategies to boost your store’s profits. 

Take Advantage of Marketing and Promotions

Marketing and promotions play a crucial role in the success of grab-and-go programs. Convenience stores must optimize marketing and promotions strategies to attract customers and increase revenue. Hunt Brothers Pizza has introduced POP marketing zones to maximize the visibility and profit of promotional materials, helping program partners grow sales revenue and attract more customers. 

In today’s digital age, social media has become a powerful tool for businesses to reach potential customers. According to RetailCustomerExperience.com, 70% of customers who visit convenience stores are more likely to purchase if they have seen a product advertised on social media by that store. This highlights the importance of leveraging the power of social media to advertise and promote products in the convenience store industry. Convenience stores can increase their visibility and drive more sales by creating a solid online presence and engaging with customers through social media platforms. 

You can access free social media marketing materials by visiting the Hunt Brothers Pizza Portal. 

Grab-and-go programs are crucial for convenience stores to attract new customers and increase profits. Offering a variety of food items, placing them strategically, and implementing effective marketing can help run a successful program. By prioritizing customer experience and staying up-to-date with industry trends, convenience stores can establish themselves as the go-to destination for busy individuals, leading to future growth opportunities and increased revenue. 

TBHC Delivers®

TBHC Delivers is the largest distributor of Hunt Brothers Pizza; we are our own business and brand. We own our trucks and follow, believe and deliver on all Hunt Brothers Pizza’s visions. TBHC Delivers builds upon the high-quality product of Hunt Brothers Pizza with value-add customer service like our 15-Point Promise.