5 Proven Marketing Strategies to Boost Revenue at Your Convenience Store

by | Feb 7, 2024 | Marketing & Promotions, Sales

As a business owner, you’re always looking for ways to differentiate yourself from competitors and increase revenue. Let’s explore five proven marketing strategies to attract more customers and boost sales.

1. Point of Purchase Marketing

Point of purchase (POP) marketing boosts sales by showcasing specific products or deals in a visually appealing and attention-grabbing manner during a customer’s buying journey. Create eye-catching displays, signage, and other promotional materials highlighting the unique benefits of products. To maximize its impact, these materials should be placed strategically in high-traffic areas where they’re likely to catch customers’ attention, such as near the checkout counter, on cooler doors, or on end caps. Capitalizing on customers’ impulse buying tendencies and drive increased sales for your business.

Did you know as a Hunt Brothers® Pizza partner, you can get POP marketing materials for FREE? From eye-catching window clings to attractive paper signs and banners, you can choose the POP that suits your needs. Ask your Account Manager (AM) about them today!

Download our FREE eBook to learn how to implement POP Marketing at your store and boost your business.

2. Local Store Marketing

Local store marketing is a crucial aspect for businesses looking to increase their visibility in the community. It is all about creating a strong relationship with local businesses and organizations to promote your products and attract new customers.

Partnering with local organizations and charities to support their events is a great opportunity for your business to give back to the community and create a positive image.

Another strategy to increase your business’s visibility and build customer loyalty is to partner with nearby schools, churches, or sports teams and offer them special deals.

Do you have Call Ahead Carry Out cards? These wallet-size cards are an effective way to locally promote your Made-to-Order pizza program. Contact your AM for more info!

Check out our blog, “Increase Your Profits with Local Store Marketing,” to learn more ways to expand your local store marketing efforts.

3. Limited Time Offers

Consider using Limited Time Offers (LTOs) as a creative way to introduce new products and create excitement among your audience. LTOs are a powerful marketing tool that can drive sales, increase brand awareness, and develop a sense of urgency among your customers. Offering a new product for a limited time generates buzz and excitement, leading to increased engagement, sales, and customer loyalty.

According to Datassential, “About 85% of consumers say they would return to a restaurant or C-store and reorder an LTO they liked, and about three-quarters of those surveyed said they would tell people about the item.”

To make the most of your LTO, planning and creating anticipation among your customers is essential. You can do this by teasing the launch of your new product on social media, creating a countdown clock on your website, or sending out an email blast to your subscribers. Remember to promote your LTO through multiple channels, such as social media, email, website, and in-store signage. The more visibility you can create for your offer, the more likely it is to be successful.

Contact your AM to learn how to maximize your revenue with the current Hunt Brothers Pizza LTO. 

4. Social Media Marketing

Social media marketing is an essential aspect of modern-day business strategy. With billions of active users on various social media platforms like Facebook, Instagram, and Twitter, it is an excellent tool to reach a wider audience and build a brand. By creating engaging content that resonates with your target audience, you can grow your following and keep your customers informed about your business’s latest products, promotions, and other news.

Social media platforms offer businesses the option to run targeted ads to reach potential customers in a specific area or demographic. These ads can be tailored to suit the interests and preferences of your target audience, thereby increasing the chances of converting them into customers.

To make the most of social media marketing, you must have a well-planned and consistent approach. You need to identify your target audience, the social media platforms they use, and the type of content that resonates with them. With a clear strategy in place, you can build a strong presence on social media and leverage its potential to drive growth for your business.

Are you ready to take your customer engagement to the next level? Look no further! Check out our blog on “The Importance of Establishing a Digital Footprint” to get started on your journey towards success!

5. Loyalty Program

Implementing a loyalty program encourages customers to keep returning to your store. You can design your program to offer rewards such as discounts, points, or other perks for customers who make repeat purchases. Not only does this incentivize customers to continue shopping at your business, but it also increases their lifetime value.

Consistency in rewards and offerings helps customers know what to expect and motivates them to work towards earning those rewards.

Keep it simple! Make it easy for your customers to join and reap the rewards. Check our blog, “Repeat Rewards Programs: A Win-Win for Businesses and Customers,” to learn more.

By implementing these five marketing strategies, you can increase revenue and stand out from the competition. Whether it’s point-of-purchase marketing, local store marketing, limited-time offers, social media marketing, or a loyalty program, there are plenty of ways to promote your products and keep customers coming back. Remember to stay creative and always look for new opportunities to attract customers and boost sales.

TBHC Delivers®

TBHC Delivers is the largest distributor of Hunt Brothers Pizza; we are our own business and brand. We own our trucks and follow, believe and deliver on all Hunt Brothers Pizza’s visions. TBHC Delivers builds upon the high-quality product of Hunt Brothers Pizza with value-add customer service like our 15-Point Promise.